For a long time, the beauty industry catered to the whims and fancies of millennials through products and trends. And then, Gen Z entered the game and altered the rules. They not only changed the kind of products we use and the trends we relate to but also the way we view ourselves. Gen Z believes in embracing imperfections. They also believe in putting their skin’s health first and using makeup solely as a tool for self-expression. As the largest beauty consumer base at the moment, their beauty habits are setting the market tone. Here are some beauty lessons that
the Gen Z prioritises:
Skincare: Keep It Simple
One of the important lessons to learn from Gen Z is that we don’t need a complex 12-step routine to achieve skincare goals. Instead of two moisturisers and three serums, go for one or two brilliant products formulated with the goodness of multiple ingredients. Gen Z optimises their skincare routine and cuts out all extra product usage without compromising on the results. They like their routines clean and simple. To follow suit, you need to first figure out the ingredients that can help your skin, and do some research before buying a product.
Dewy everything
After years of trying to stifle the shine with mattifying creams and pressed powders, Gen Z is all about embracing the glow. Products like illuminating primers, lightweight foundations with skin-loving ingredients, lip glosses, creamy blushes, and strobe creams are everywhere. Think glazed doughnut, soft glam, dewy dumpling skin, and glass skin.
Tool for self-expression
For the longest time, the sole purpose of makeup was to cover up imperfections (blemishes, dark circles, and such) and maybe add a dash of colour to the face. But Gen Z says that makeup is a tool for self-expression and flaws are meant to be embraced. From graphic eyeliners and embellishments, you choose the story you want your makeup to tell.
Ingredient-led products
From lipsticks infused with SPF and hyaluronic acid to blushes packed with aloe vera, Gen Z is all for taking care of the skin even while dolling up. Thanks to social media platforms and all the beauty information out there, we are now much more aware of what we put on our faces and skin.
Leave a Reply