The face of Sunsilk Gang of Girls Aashina Deula, Pratima Karki, Lalana Chimariya along with Princy and Prisma and Amlan Mukherjee, CEO & MD, Unilever Nepal revealed special limited edition Dashain pack at the event organised at Aloft hotel on August 22.
Fahd Hassan Sheriff, Chief Financial Officer- Nepal says, “We’re really excited to repeat Gang of Girls once again for our consumers. Getting influencers on the face of our packs is a sign of our consumer focus.”
Sunsilk and Unilever Nepal launched 3 new shampoos for Dashain special limited edition.
According to the Managing Director of Unilever Nepal, Mr. Amlan Mukherjee, “Sunsilk is arguably the largest beauty brand of Nepal, widely distributed and preferred by millions of consumers. We are proud to introduce the Sunsilk Gang of Girls who are the winners of Sunsilk Dashain Vibes contest launched during Dashain 2021 and it was an unprecedented success. Sunsilk believes that girls thrive when they explore possibilities and here we gave them the opportunity to showcase their beautiful hair and feature in the bottles of Sunsilk Brand. We believe that Beauty is uncomplicated and captured through many means. We want our brands along with our consumers to be associated with local festivals and culture. Sunsilk Dashain Vibes and Sunsilk Gang of Girls activation are among such efforts”.
With Dashain approaching soon, Sunsilk Nepal is also gearing up to launch their highly successful campaign #SunsilkDashainVibes for the second year which will yet again provide opportunities for thousands of Nepali girls to feature in the pack by showcasing their beautiful hair. Sunsilk Dashain Vibes Campaign, amongst its numerous milestones, has garnered over 60 million views and generated 2854 participation of people across Facebook, Instagram and TikTok; and is expected to go higher and beyond with Sunsilk Dashain Vibes 2.