Shreya Joshi, CEO of Pinches Artcore began her venture online in 2018. An MBA graduate, she initially planned on joining the banking industry. However, the creative enthusiast in her that used to make wall art and hand printed t-shirts on order since 2012 won. Now, with almost 40,000 followers on Instagram, Pinches Artcore is popular for personalised and customised products, especially among the new generation. Anushka Shrestha from WOW talks to the artistic young entrepreneur to know what makes her life beautiful.
Shreya is…
A go-getter. I am someone who is always chasing the better version of myself and constantly willing to improve.
What are you currently busy with
I am occupied with my new work plans for Pinches Artcore. I got an opportunity to sit back for some time during lockdown and come up with new plans. It’s time to bring those into action.
What do you love about your work
Creativity
What makes a person beautiful
Kindness and empathy is what makes a person beautiful
What makes you beautiful
I think it’s the compassion that I have for people and animals
What makes life beautiful
To be able to make others smile
What tickles your funny bones
Saying something funny with a straight face
What makes you smile
My mother’s smile. I’d do anything for that
Favourite comedian
Sajan Shrestha. I love his jokes and laughter
Best therapy for happiness
A heart full of joy and peace, home full of love, and closet full of clothes and shoes
Current perfume
Chance by Chanel
You are addicted to
Progress and peace
On your wish list
I want to open a cafe. It’s actually under construction.
You stay fit by
Working out and eating right
Best year of your life
It has to be 2018, the year I started my venture ‘Pinches Artcore’ which has given me so much.
Latest splurge
Home decor
Skincare
I use everything from Bedazzled Essence from cleanser to sleeping mask
Gadget
Since I am into the creative business, I am obsessed with my mint coloured cricut machine.
Style Icon
Jessica Wang
Always in your handbag
Wallet, perfume, hand sanitiser, extra masks and vicks
What do you do to unwind
Spend some time with my pets Sissy and Kissy and listen to music
Favourite holiday destination
Paris. There are endless reasons to visit that place. I have always loved art and that could be the major reason.
You always struggle with
Public speaking. That is something I really want to improve on
Best thing about being you
I live life on my own terms
Make up can’t do without
Lipstick and eyeliner
Favourite makeup brands
I use different brands for different purpose. But my favourite is the foundation by Lancôme
Three things you absolutely do to look your best
• Wear what suits my body type
• Always smell good. It generates confidence
• Keep it subtle and classy.
